automotive

The international mining industry faces the challenge of reducing its carbon footprint. Significant changes are required across several areas to achieve this goal, one of which is the electrification of supply vehicles. In response, Huber Automotive has begun developing a retrofit kit for one of the most widely used vehicles in the sector—the Toyota Land Cruiser.

The engineering phase is undoubtedly the most challenging aspect of this process, but there are also significant mindset shifts that need to occur. Electrifying this iconic supply vehicle brings substantial changes to the overall operation, which is why we've named the initiative "Minechanger." Once developed, everything surrounding the project must still reflect the mining environment—yet in a fundamentally different way.

To promote the new product, various media and events were developed, including 3D animations, web and exhibition design. Every element was crafted to align seamlessly with the core concept.